Implementation of Eco-Innovation in Hotels

Financing Eco-innovation

Diffusion of Eco-innovation strategies

The objective of this paper is to understand and study sustainable product development using a systems approach. In the real world, artifacts interact with each other to form a web structure (known as artifact system (AS)), which has its own laws of evolution. Specifically, this paper focuses on development of “Factor X” model to study the diffusion of ecoinnovation strategies. The concept of “...

Measuring Eco-Innovation

P are constantly searching for ways to reconcile the goals of economic growth and environmental protection. Underlying this is the belief that the introduction of cleaner technologies and more effi cient environmental management processes could help reduce the costs of environmental protection and contribute to growth and jobs. Prince Hassan of Jordan and President of the Club of Rome noted in ...

Measuring Eco-Innovation

P are constantly searching for ways to reconcile the goals of economic growth and environmental protection. Underlying this is the belief that the introduction of cleaner technologies and more effi cient environmental management processes could help reduce the costs of environmental protection and contribute to growth and jobs. Prince Hassan of Jordan and President of the Club of Rome noted in ...

Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran

The purpose of this study was to explore the impacts of: knowledge management, Senior Managers, staff, technology, consensus, service customization, and integration, as the factors effecting Customer Relationship Management (CRM) implementation in Parsian International Hotels. In this study the population was composed of Parsian Hotels managers and experts. Due to their small number (n=53), cen...